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Archive for the ‘Market update’ Category

As we’ve entered the Fall market many sellers still price low for competition, but some have set their expectations based on the frothier Spring market. Listing price strategy is all over the map! Some homes are priced too high, most are still priced too low and as Goldilocks might say …. some are priced just right!

Yoyo pricing is a phenomenon. Homes come on low to attract competition, the seller does not get offers as high as they expected, so they bump the price up to what they will accept, their “transparent price” If this is more than the market will bear…. and they want to sell, they then lower the price to somewhere in between.

“Buy it now pricing” may be used at the outset if sellers don’t like the idea of pricing low, they don’t wish to move out or stage or even come on the open market, and if they can get their “buy it now price” without doing so they will sell now.
The trick is for sellers to make sure they are not leaving money on the table by doing so.

Click image  for 3Q19 Market Update

 With pricing all over the map, buyers will do well to keep a close eye on days on the market and check in with their agent as to why a home is still available, and make sure to communicate their interest early on.

Transparent pricing and ” Buy it now” pricing may bring offers as written (no set date) and price adjustments often get other buyers off the fence and writing offers.

I’m always happy to discuss the market and your specific needs!

Jackie.Care@Compass.com 
510-390-8101

 

 

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Looking back at the First Quarter of 2019 the overall market condition chart shows a strong reduction in the number of homes which sold under list price.
Yes….despite the prevailing trend to under price homes and generate multiple offers, there are homes which come on priced too high.
The slow down in the Fall which started around October seems a things of the past.
As long as sellers are realistic, interest rates and inventory continue low, the buyer demand will remain strong.

As always… the trends are market wide, but the values are house specific!

Neighborhood data you can access below will vary in giving an accurate picture of the market depending on how many homes have sold in the 1st quarter.

Single Family Home Sale Data

 

I’d be happy to speak with you about your specific market or property questions!
Jackie 510-390-8101

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“The reports of my death have been greatly exaggerated!”

Spring is on its way …..and this may not be the potentially dying market we saw in the 4th Quarter of 2018! Everything is beautifully green and serious buyers go shopping in the rain!

Market jitters at the end of 2018 led many sellers to just put their homes on the market using the “come as you are” + “transparent pricing” approach, and many of them sat and did not sell.

For every buyer who says “I don’t like staged homes” it is rare for one to see beyond older décor and get a discounted purchase. Many of these homes do not sell the first time around.

Fast forward to 2019!! ..… A new level of buyer enthusiasm has greeted many listings on the market. Including a number of the “shadow inventory” listings which were pulled at the end of last year, refreshed, repriced and repositioned for 2019 with stellar results. 

The chart below shows sales absorption rates for the last 6 months in Oakland. Some slow down in the 4th Quarter and early pick up starting late January with highest in 6 months in mid February. We’ll see what more inventory brings us!

SALES ABSORPTION OAKLAND – FEB 2018

Recent brokers tour theme…… lovely and green after the rain!

 

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The holiday season saw somewhat of a seasonal slowdown as buyers turned their attention to the holidays. A few deals were had, many sellers tried the off-market ” Buy it now” pricing and some were successful. Shadow inventory which did not sell in the Holiday season and new inventory will be coming on soon!
Click on the image below to see the last quarter’s report

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Let’s run the numbers…..but take the neighborhood breakdowns with a pinch of salt or twoOverall inventory was down a smidge in 3rd quarter. (It certainly seems to have picked up in October… after this report) as sellers scrambled to get their homes on the market, particularly those in the higher end.

One particular neighborhood shows sales prices are down by 25% from last year……. I don’t think so! A function of few homes for sale and not enough data to be meaningful…
Yes, it can now take MORE than 2 weeks on the market before sellers get an offer!
Agents have to gauge the interest and the response to pricing.

If the property is anything but a perfect “10” Buyers are a bit more cautious.
The news is distracting, so is the stock market..the weather is still great… buyers and agents are circling a little longer, is the property priced low, priced near value, priced a bit too high?
The market is less predictable, so it’s important to do your research!

Are we finally moving towards a more balanced market, where list prices are close to sale prices?? Maybe!
Are prices dropping? The high outliers from the Spring should probably be considered as such…. unless of course the property is a perfect “10”!


3rd Quarter market report

 

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This week I attended our quarterly Top Producers referral group meeting in San Jose. Agents from as far away as Sacramento, Carmel,Tahoe and Davis shared updates on their current market conditions and a variety of real estate related topics.

If you are looking to buy or sell outside of the Bay Area, I can usually provide referrals to great agents!

We have 30 year veterans and Millenials in the mix so it’s a nice cross section of different styles and approaches to real estate!

In general, the theme was one of “low inventory” with some markets slowing and others as competitive as ever, and “what is the next generation going to be able to afford?”
( Yes, we are only too aware of the down side to declining affordability)

The Oakland- Berkeley area seems to be one where buyers have become more selective this last quarter. Great houses are garnering the attention and high prices. Less than A+ or less strategically priced homes are sometimes only getting one offer or sitting. 

As we get into the holiday season it can be a good time for buyers who see potential in those “less than perfect” or less optimally marketed properties!

To check on the stats from the last quarter, Q3 -click below.

Pricing for competition is key….. sorry… no end in sight for those under market list prices at this time!!

 

 

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August’s Monthly report…

Buyers….Come on back!

Most local agents tell tales of buyers frustrated by their inability to get into contract and walking away from the market.
Inventory has been so low and there are not enough homes to meet the demand.
Trekking over from the city at the end of a long day or giving up chunks of each weekend, especially if you have a little one in tow is less fun after your 3rd or 4th rejected offer!
But wait………there’s good news! 
Inventory just did the annual post Labor Day pick up and we now have 2 consecutive weeks of more homes to choose from!
So buyers may do well to get back in the saddle and give it another shot!!

If you, or anyone you know, are thinking of getting into the market I’d love to hear from you! Now may be a good opportunity to get into contract!

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